Mecca Bingo Signs Up For UK’s Race Online 2012 Campaign
The UK government is on a campaign to improve internet literacy in the country after they discovered that around 9 million Brits have never used the internet in their lives. To alter this sad circumstance, the government has launched the Race Online 2012 Campaign which is working to provide as many people as they can with access to the internet.
Never one to shirk their patriotic duties or miss a public relations opportunity, Mecca Bingo has also signed up for the Race Online 2012 Campaign, the objective of which is to reduce the number of internet illiterate people in the UK by the year 2012.
Since the UK government is eager to not only spread awareness about the internet but also to teach people about how to use it, they have recruited Martha Lane Fox, from Lastminute.com to help them promote awareness. So far, 100,000 groups and people have volunteered to help spread internet literacy and reduce the number of people who have not used the internet – one of which is Mecca Bingo. However, it must be noted that none of the entities that have enlisted in the Race Online 2012 Campaign will be able to promote themselves or use the campaign to attract player traffic to their sites.
Along with Mecca Bingo, the UK Post Office, boy-scout organizations and libraries will also be doing their part to spread awareness. It is hoped that in 2012, the Race Online 2012 Campaign will make the UK the world’s “first networked nation.”
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